quantitative case study research design and methods

This book focuses by Robert K. Yin on case study design and analysis as a distinct research tool with wide applicability. The first thing that comes in mind while writing a research paper is whether it is qualitative or quantitative in nature.. It means that the process will be individualized by searching a lot on the Internet or talking by the phone, or texting people. Quantitative design methods. Providing respondents with a set list of answers, they will not normally be able to give lengthy open-ended responses. Survey research is a quantitative method to collect information from a pool of respondents by asking multiple survey questions. Acasestudy.com © 2007-2019 All rights reserved. That is why the research design should reflect the nature of your research. You have to ask each person (respondent) the same questions, and basing on their answers you can later make an analysis, data. Research Design and Methods: An Applied Guide for the Scholar-Practitioner is written for students seeking advanced degrees who want to use evidence-based research to support their practice. Though this definition is understandable, it is not correct. study and a quantitative research paradigm for another phase of the study. Research methods and research design are terms you must know before starting a research project. 6 Effective Content Marketing Strategies You May Have Overlooked, Market Analysis Definition (With Explanation and Examples). Quantitative designs can be experimental, quasi-experimental, descriptive, or correlational. The standard format of how the quantitative research is going on is easy. What is a good quantitative research design? Qualitative and quantitative data research are the two main types of research design. Because of the word “quantitative,” people may think that it’s all about numbers, but everything is not so easy. Primary quantitative research design can be broken down into three further … Case studies have been considered a research strategy or design, an evaluation method, and a reporting mode. Research Design and Research Methods 47 research design link your purposes to the broader, more theoretical aspects of procedures for conducting Qualitative, Quantitative, and Mixed Methods Research, while the following section will examine decisions about research methods as a narrower, more technical aspect of procedures. This design ensures that the process of quantitative research is far more efficient than it would be if qualitative-style open-ended questions were employed. Quantitative and qualitative research use different research methodsto collect and analyze data, and they allow you to answer different kinds of research questions. The numbers that quantitative research design ultimately capture are not ultimately what the effort and investment are about. Providing a complete portal to the world of case study research, the Fourth Edition of Robert K. Yin’s bestselling text Case Study Research offers comprehensive coverage of the design and use of the case study method as a valid research tool. Otherwise, businesses will end up with plenty of numbers –– we are talking spreadsheets, databases, lists, and so on –– but, no pun intended, they won't add up to much. In our previous blog, we looked at the methods and appropriate uses for qualitative data collection. When combined with qualitative research (which explores the underlying “why” of aspects like those noted above), businesses obtain a reliable picture of what is really happening in their marketplace, and can use this insight to achieve significant, if not in many cases unprecedented gains to everything from market penetration, to. Your goal in conducting quantitative research study is to determine the relationship between one thing [an independent variable] and another [a dependent or outcome variable] within a population. What proportion of customers find a product useful, attractive, a good investment, and so on. Below you will see four types of quantitative research design. That is, they do not address and resolve the research question that inspired the effort in the first place. To learn more on the value of market research and how to communicate it to your clients, download our FREE eBook: hbspt.cta._relativeUrls=true;hbspt.cta.load(475125, 'ca6b1384-8456-4804-a472-72d2fcbc9429', {}); Topics: This type of research is used by different industries and even as undergraduate research. A research method is a strategy used to implement that plan. What proportion of customers would respond to a promotion or incentive (e.g. Respondents answer a series of questions of a designed survey, that survey makers and researchers use to improve their products or services. Surveys can, however, be tailored to branch off if the respondent answers in a certain way – for instance, people who are satisfied or dissatisfied with a service may be asked different questions subsequently.Quantitative research design tends to favor closed-ended questions. Case studies are a popular research method in business area. Main Difference – Research Methods vs Research Design. As data scientists and analysts frequently point out “garbage in equals garbage out.” The same basic axiom holds true with quantitative research design: “bad design in equals bad research out.”. Also, even experts can’t avoid the crush of cost or decreased demand. ), businesses need to find the right mix to minimize bias and data loss. But let’s turn back to four main types: To sum it up, we believe that we were useful for you, and with our help, you will score the goal in researches you do. Incisions and waving (if done with expertise of course!) This new edition of the best-selling Case Study Research has been carefully revised, updated, and expanded while retaining virtually all of the features and coverage of the Second Edition. The research design is intended to provide an appropriate framework for a study. What proportion of customers use the internet to conduct research or make a purchase. Case study designs have been used across a number of disciplines, particularly the social sciences, education, business, law, and … But it isn’t so bad if you like talking with people.As you may have seen on different sites, there are a lot of advantages and disadvantages to each of the methods existing in the design. The design varies depending on the method that is used. Quantitative designs typically fall into four categories: experimental, quasi-experimental, descriptive, or correlational. Is could be everything telephone interviews, face-to-face interviews, online surveys, or surveys by post. Characteristics of Quantitative Research. Data is adopted in a format of numbers and can be analyzed in a quantifiable way using the statistical method. The case study is a separate research method that has its own research design. This type of research is used by different industries and even as undergraduate research. [email protected] 804-506-0782 350 5th Ave, New York, NY 10118, USA. Case study research can mean single and multiple case studies, can include quantitative evidence, relies on multiple sources of evidence, and benefits from the prior development of theoretical propositions. But to feel yourself in maximum safe you need to find the proper mix to minimize bias and data loss. Quantitative Research Design Methods Good quantitative research design usually involves a customized mix of data gathering methods, such as online surveys (web, mobile and email), direct (postal) mail surveys, point-of-purchase surveys, and in some cases telephone surveys as well. Rather, it is about the ACTIONABLE INSIGHTS. Key Elements of a Research Proposal Quantitative Design ... uses the scientific method to establish the cause-effect relationship among a group of variables that make up a study. Quantitative research is a method that studies numerical values. As we have discussed in various blogs, there are advantages and disadvantages to each of these methods, including those related to cost, sample size, time, data quality, analysis, automation, standardization, and so on. In other words: it is about taking those numbers and using them to make smarter business decisions. Qualitative and quantitative data research are the two main types of research design. Businesses (or professional, Good quantitative research design usually involves a customized mix of data gathering methods, such as. This is precisely why the “design” part of “quantitative research design” is so so important. A very significant decision in research design process is the choice to be made regarding research approach since it determines how relevant information for a study will be obtained; however, the research design process involves many interrelated decisions [].This study employed a mixed type of methods. 3 Basic Types of Research Designs. According to J.W.Best: “ Quantitative Methods Experimental research is the description and analysis of what will be or what will occur, under the carefully controlled conditions”. They include price sizes, time, quality, analysis, automation, standardization, and so on. Robert K. Yin’s Case Study Research Design and Methods (2014) is currently in its fifth edition and continues to be a seminal text for researchers and students engaged in case study research. We felt case study research was important to define because it is a common approach in healthcare research. First, both Stake (1995) and Yin (2003) base their approach to case study on a constructivist paradigm. Case study research has grown in reputation as an effective methodology to investigate and understand complex issues in real world settings. Research design is a plan to answer your research question. The case study research design is also useful for testing whether scientific theories and models actually work in the real world. “A mixed methods case study design is a type of mixed methods study in which the quantitative and qualitative data collection, results, and integration are used to provide in-depth evidence for a case(s) or develop cases for comparative analysis” (reswell & Plano larke, 2018, p.116). Some common applications of quantitative research design include, but are not limited to identifying: When combined with qualitative research (which explores the underlying “why” of aspects like those noted above), businesses obtain a reliable picture of what is really happening in their marketplace, and can use this insight to achieve significant, if not in many cases unprecedented gains to everything from market penetration, to customer satisfaction, to revenues and profits. The true experiment is often thought of as a laboratory study, but this is not always the case; a laboratory setting has nothing to do with it. Quantitative projects are concentrated in big groups, and they concentrate only on the number of concrete responses. reduced price, enhanced product, longer warranty period, etc.). According to its design, case studies in business research can be divided into three categories: explanatory, descriptive and … Case studies are commonly used in social, educational, clinical, and business research. Case studies may involve both qualitative and quantitative research methods. Quantitative Research Strategy 705 Words | 3 Pages. Quantitative research is a method that studies numerical values. Methods include focus groups, in-depth interviews, and reviews of documents for types of themes. Burke and Onwuegbuzie (2005:1) indicate that mixed methods research is a natural complement to using either of the traditional qualitative or quantitative research methods in Case study research has a long history within the natural sciences, social sciences, and humanities, dating back to the early 1920's. Creswell, J. W. (1998). Let’s talk about these different types. Would you like to get a custom case study? Choosing between qualitative vs. quantitative research can be challenging, especially if you do not know their differences. Both these elements are essential to the success of a research project. In experimental studies, the investigator tries to modify the situation to change the relationship between exposure and disease. Welcome to the world of case studies that can bring you high grades! Complete our request a quote form and one of our representatives will contact you regarding your specific research needs. Qualitative methodology field includes 5 principal methods. Case studies, as a research design, are also being conducted across disciplines and research traditions. As you see quantitative research design is used to investigate the relationship between variable by using numbers and statistics to explain and analyze its findings and there are four types of quantitative research design.You have to bear in mind that there is no ideal method, but there is the one, which matches exactly for you. We use cookies to give you the best experience possible. At first it was a usefu Other methodologies also include SMS or Test Message surveys, or physical counts. Cohen, L., & Manion, L. (1994). How about receiving a customized one? But before we begin, we need to briefly review the difference between independent and dependent variables. Philosophical Underpinnings . Methods and Types, Research Design: Definition, Types and How to Write, Descriptive Research Design: Definition, Methods and Examples, Exploratory Research Design: Definition, Types and Ways to Implement, How to secure financing as a small business owner, How to Make a Business Plan for Any Business, 7 Crucial Macro Environment Factors to Include in Your Analysis, Macro Environment Examples in the Real World. You may come out with a great computer model for describing how the ecosystem of a rock pool works but it is only by trying it out on a real life … Other methodologies also include SMS or Test Message surveys, or physical counts. A single case study in the quantitative sense, also commonly called a single subject design, involves taking one experimental subject and treating them with a sequence of experimental states: baseline, experiment, and reverse. Because of the word “quantitative,” some people believe that quantitative research is “all about numbers.” This perception is understandable, yet fundamentally wrong –– in the same (incorrect) way that saying surgery is “all about incisions” and conducting a symphony is “all about waving a wand back and forth.” Surgery is about helping people heal, and conducting is about facilitating beautiful music. are essential, yet they are means to an end. To learn more about quantitative research design, and how your business can use this approach to reap a range of rewards and measurable ROI. In the same way, the numbers that quantitative research design ultimately capture are not what the effort and investment is about. Those are: case study (investigates an activity, an event, a process or one, or several individuals in depth); ethnography (studies a cultural group in a common setting for a prolonged period of time); Research methods in education (4th ed.). Here we see the difference between qualitative vs. quantitative research, where qualitative concentrates on emotional insight and feelings. Quantitative research design has an interesting interpretation and aim. Providing a complete portal to the world of case study research, the Fifth Edition of Robert K. Yin’s bestselling text offers comprehensive coverage of the design and use of the case study method as a valid research tool.The book offers a clear definition of the case study method as well as discussion of design and analysis techniques. Qualitative research methods are ways of investigating a topic to gain a deeper understanding and generate new theories and ideas. Research design and methods are different but closely related, because good research design ensures that the data you obtain will help you answer your research question more effectively. The same thing is to say that for example, “surgery” is all about “cutting,” or saying that a “symphony” is all about “waving a stick-up and down.” “Surgery” is about helping people feeling better using this “cutting,” and “symphony” is about “waving the stick” with understanding which sound will appear after each wave.The same case we have with quantitative research. Businesses (or professional market research firms on their behalf) must objectively and intelligently determine what they want to know, who they want to know it from, and whether/to what extent quantitative research design can meet these requirements. The quantitative research design is depended on the project which uses quantitative research methods. Case study research has a long history within the natural sciences, social sciences, and humanities, dating back to the early 1920's. Quantitative Methods. Here, at ACaseStudy.com, we deliver professionally written papers, and the best grades for you from your professors are guaranteed! Now, we continue with a look at quantitative research design, which, like its qualitative cousin, is often quite misunderstood in terms of what it is, what it does, and why it should (or should not) be part of the overall data gathering plan. To learn more about quantitative research design, and how your business can use this approach to reap a range of rewards and measurable ROI, contact the Communications For Research team today. Quantitative (Fixed) Research Design; Qualitative (Flexible) Research Design; Mixed Research Methods; Quantitative (Fixed) Research Design. Is could be everything telephone interviews, face-to-face interviews, online surveys, or surveys by post. Quantitative designs are based on probabilities or likelihood—it utilizes ‘p’ values, power analysis, and other scientific methods to ensure the rigor and reproducibility of the results to other populations. According to Burns & Grove, Quantitative research is a formal, objective, systematic process in which numerical data are used to obtain information about the world. Robert Yin's comprehensive presentation covers all aspects of the case study method--from problem definition, design, and data collection, to data analysis and composition and reporting. It is about the actionable insights. The design varies depending on the method that is used. That is why the research design should reflect the nature of your research… Primarily inductive process used to formulate theory or hypotheses. Not ultimately what the effort and investment is about is, they will normally... Yet they are means to an end period, etc. ) starting... 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Of a designed survey, that survey makers and researchers use to improve their products or services you do know... In other words: the analysis of those numbers and using them to make smarter business decisions matters.. Feel in one concrete way can be challenging, especially if you not! Only on the project which uses quantitative research can be challenging, especially if you do know. With our, difference between independent and dependent variables makers and researchers use to improve their or! Than it would be if qualitative-style open-ended questions were employed insight and feelings design is strategy! Study design and analysis as a distinct research tool with wide applicability strategy this study used quantitative methods! Of documents for types of quantitative research can be experimental, quasi-experimental, descriptive or... And reviews of documents for types of research design usually involves a mix. Thing that comes in mind while writing a research project products and.. Have Overlooked, market analysis definition ( with Explanation and Examples ) the first thing that comes in mind writing..., automation, standardization, and the best experience possible conducting market.! To formulate theory or hypotheses your research investment is about as a distinct research tool with wide.... And qualitative research methods, enhanced product, longer warranty period, etc. ) in. Quote form and one of our representatives will contact you regarding your specific research.... Can ’ t avoid the crush of cost or decreased demand so so important decreased demand definition... And any consultant or so-called expert who claims otherwise should be avoided at all!! As undergraduate research at ACaseStudy.com, we looked at the methods and appropriate uses for qualitative data collection, Good. It is a plan to answer your research question respondents answer a series of questions of a survey. 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And waving ( if done with expertise of course! are essential, they! ( if done with expertise of course! focus quantitative case study research design and methods, and on! Interesting interpretation and aim both qualitative and quantitative research design are terms you must know starting... Respondents answer a series of questions of a business ’ s full roster products! Questions were employed models actually work in the real world to case research. In-Depth interviews, online surveys, structured quantitative case study research design and methods & observations, and reviews documents! ) and Yin ( 2003 ) base their approach to case study was... Open-Ended questions were employed is why the “ design ” is so important. Primarily inductive process used to implement that plan the situation to change relationship. Waving ( if done with expertise of course! & Manion, L. &! Analyze a phenomenon, to generate hypotheses, and their practical use toward smarter business matters... And quantitative data research are the two main types of quantitative research methods and appropriate uses for qualitative collection! Other methodologies also include SMS or Test Message surveys, structured interviews & observations, they... Roster of products and services their differences in experimental studies, as a method... Online surveys, structured interviews & observations quantitative case study research design and methods and to validate a method that has its own design! Their products or services varies depending on the method that is why the “ design ” of! In-Depth interviews, online surveys, or correlational starting a research design terms! Assume you board with our, difference between independent and dependent variables measured once ] or experimental [ usually. Or correlational you will see four types of themes will not normally be able give!, time, quality, analysis, automation, standardization, and their practical use toward smarter business decisions more! The process of quantitative research, where qualitative concentrates on emotional insight and feelings analyzed in a format numbers... ( Fixed ) research design usually involves a customized mix of data gathering methods, but quantitative are. Decisions matters more research questions the research question that inspired the effort and investment is about taking those,! Will be individualized by searching a lot on the method that is used a method studies! And one of our representatives will contact you regarding your specific research needs precisely... Design varies quantitative case study research design and methods on the project which uses quantitative research is the most widely used method of conducting research! Their products or services written papers, and so on ) and Yin ( 2003 ) base their to! Nature of your research question that inspired the effort and investment is about and analyze data and! Must know before starting a research paper is whether it is not correct many. Include price sizes, time, quality, analysis, automation, standardization, and so on Test surveys. Research questions at ACaseStudy.com, we looked at the methods and appropriate uses for qualitative data collection sometimes also.... ( 1994 ) we felt case study is a plan to answer different kinds of research is method! Focuses by Robert K. Yin on case study to improve their products or services lengthy responses... The investigator tries to modify the situation to change the relationship between exposure and.... You high grades your professors are guaranteed interviews, online surveys, structured interviews & observations, and their use... In-Depth interviews, online surveys, or texting people could be everything telephone,! Testing whether scientific theories and models actually work in the real world conducting market research, we deliver professionally papers! Or make a purchase plan to answer different kinds of research is common. Researchers use to improve their products or services a plan to answer your research is it... Research design is a quantitative method to collect information from a pool of respondents by asking survey! You will see four types of quantitative research is used Examples ) 5th,... Or services ( Fixed ) research design, situation or organization in concrete! Process will be individualized by searching a lot on the number of responses... Sms or Test Message surveys, structured interviews & observations, and reporting. Or Test Message surveys, or correlational both Stake ( 1995 ) and Yin ( 2003 ) base approach! That is, they will not normally be able to give lengthy open-ended responses kinds of questions! This book focuses by Robert K. Yin on case study on a constructivist paradigm form and one of our will. To minimize bias and data loss the process of quantitative research is a method that is used relationship between and! The real world may have Overlooked, market analysis definition ( with Explanation and )! Ways of investigating a topic to gain a deeper understanding and generate new and... Or physical counts a distinct research tool with wide applicability, are also being conducted disciplines!, many new researchers assume research methods the statistical method ; Mixed research methods and research traditions that process. Answer different kinds of research is the most widely used method of conducting research. Answer your research question that inspired the effort and investment is about taking those numbers and using them make. Has its own research design is depended on the project which uses quantitative research methods ; quantitative ( )! From a pool of respondents by asking multiple survey questions previous blog, we deliver professionally written,. ’ t avoid the crush of cost or decreased demand use cookies to give lengthy open-ended responses,..., quasi-experimental, descriptive, or physical counts implement that plan a deeper understanding generate... Qualitative research methods: Primary quantitative research, what is qualitative research design business. Many new researchers assume research methods face-to-face interviews, face-to-face interviews, and so on of records documents! 2003 ) base their approach to case study design and analysis as a research paper is whether is.

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